Increase Your Traffic - SEO Articles

Google Analytics: Benchmarking Analysis and Visitor Profiling Methods
by Codex-M
2010-07-28

Google Analytics is not only useful for tracking the unique visitors to a website; you can also use it for setting goals and even tracking your most popular content. In fact, one of the least common but more important uses of Google Analytics is visitor profiling and benchmarking analysis. This article will explain how and why to do this.

Using the techniques in this article, you will be able to answer some of the visitor profiling questions faced by any search engine marketer/webmaster or web developer . These include:

1. Is your website optimized for the most popular browsers used by your visitors?

2. What is the most popular operating system/browser combination used by your visitors? Is your website optimized for this kind of setup?

3. Does your website really look good on the most popular screen resolution used by your visitors?

4. If you're also thinking about targeting your website for mobile-based visitors, does your website really look good on the specific mobile device you have in mind?

The other day I stopped by my local office supply store and was taken aback by how many parents and kids were crowding the aisles filled with school supplies. Back to School shopping in July? Wow. Apparently things have changed a bit since I was a kid! Knowing that the Back to School shopping season has already begun and that traffic peaks in early August (see chart below),
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