[Editorial note:  Dr. Ken Evoy is one of the most successful entrepreneurs in our space. Long before later-generation tools like Hubspot came along, Evoy's company was providing a wide-ranging toolkit (under the brand Make Your Site Sell, and numerous others) empowering small businesses to publish and market online. Recently, Ken and I engaged in some friendly discussion about some of the blackest of black hat tactics that are still lurking around,
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