What is PPC ? Pay-per-click (PPC) advertising is when an advertiser pays for each click that sends a search engine user to your web page. Using a PPC service such as Google AdWords, the advertiser (you) has their advertisement placed on the results page of a search engines results. Yon will not pay a penny until this advert has been clicked on. Some of the PPC service providers enable you to not only bid on keywords, but also narrow down which geographical regions and at what times your adverts appear.

Pay Per Click requires you to bid on keywords or phrases that relate to your business. Although you can bid from as little as a few cents per visitor, especially on little used keywords, the more you bid, the higher up in the search engine your advertisement will appear. PPC is a great way to deliver targeted visitors to your website at a reasonable price. You can set a campaign to run any length of time you require, and set your budget out upfront, so there are no end of month surprises. Spend some time researching which keyword to use, and word your advertisement in different ways. This way you will refine what works for you, and achieve the maximum results at the minimum cost.